The diploma program shall include:
(İ) Eight Course modules and
(İİ) An extended essay
The subjects of the Post Graduate Diploma in Mass Media studies shall be as follows:
Name of Course |
No. of Credits Hours |
PGDMM 513: Mass Media Theory
Introduction, Normative Theories of Mass Communication, Theories of Media, Culture and Society, Understanding Culture and Communication, Critical and Cultural theories of Communication, Creative Communication |
03 |
PGDMM 543 Political Communication
Introduction to concept of Political Communication, A Brief History of Political Communication, Human – Democratic Concept of Political Communication, Marxist Concept of Political Communication, The main Approaches to the effects of Political Communication, and the Political Communication and the Political Process, The Political Media, The Media as Political Actors, Party Political Communication, Non-Party Political Communication, International Political Communication, The “Cold War” as a global form of Political Communication, Information Management and Manipulation. |
03 |
PGDMM 533: Media Management
Principles of Media Management, Managing Personnel Managing Media Personnel, Managing Programming, News Room Management, Managing Marketing and Sales, Understanding Markets and Audiences, The Internet and Electronic Media Management, Financial Management, Ethics of Management, Regulatory Influences and Electronic Media Management, Managing Relationships and influences. |
03 |
PGDMM 523: Marketing and Communication
Marketing Management, The External Environment, Analysis of market and Consumer Behavior, Market Segmentation and Positioning, Product Strategy, Brand Management, Direct Marketing, Marketing on the Internet, Marketing Communication, Creative Strategy, Media Planning, Broadcast Media, Print Media ,Support Media, Sales Promotion, International Advertising and Promotion. |
03 |
PGDMM 553: Media and Communication Research
Research in Communication, Communication Research problems and Hypothesis, Conceptualizations in Communication Research, Composing the Communication Argument, Design of Research, Quantitative Research Methods, Qualitative Research Methods, Measurement in Communication Research, Design of Descriptive Empirical Research in Communication, Sampling, Statistical Analysis of Data, Descriptive statistics, Writing Research Reports. |
03 |
PGDMM 573 International Communication
Theories of information society, Media and global order, Globalization: Histories and Technologies, Global news flow and crisis in international news, Global Journalism, Cultural autonomy in Global Communication Issues of Contemporary Media in Asia, Africa and Europe, Global Media Ethics. |
03 |
PGDMM 563 Media Sociology
Perspective of Media Sociology, Social Thought and Concept Theories Background of Publications, Classical Theories of Media and Society, Low of Communication and Interaction, New Media Technology and its Globalization/ Transnationaliztion. |
03 |
PGDMM 583 Media Criticism
Introduction to Media Criticism, Functions of Media Criticism, Social role of Media Criticism, Media Criticism and Manipulation of Mass Audience for Commercial purpose, Information of Audience. |
03 |
PGEE 126 Extended Essay |
06 |
Total Credits |
30 |