We recognize that we are now living in a multi-centered media world in which the global balance is changing rapidly. We are therefore committed to addressing theoretically and empirically the Eurocentrism which still pervades so much the discussions of the non-Western world. To appreciate the richness, dynamism and complexity of media in regions like Asia, the Middle East and Africa one requires specialist knowledge of these cultures, societies, political economies and their inter-relations, which is our concern. So in recent years, Sri Palee Campus has been a widly growing interest in the potential of media research and social research. We intend to identify key conceptual and practical trajectories in the field, with particular reference to its professionalization, and also the key understandings, issues and differences in vision and shape of the field of research.CMR innovation brings together many disciplines and technical competencies too. CMR will be unique in this respect as its research will span everything from basic natural sciences, mechanical and electrical engineering through to social sciences.
The Center for Media Research (CMR) of Sri Palee Campus, University of Colombo is to develop its own characterized media research school dominating the media industry. The academic discipline of the School of Mass Media and the school of Performing arts of Sri Palee campus have been developed into towering figures in the modern period in Sri Lanka. Now these have been organized into a leading independent academic discipline renowned for its work in the field of education over a decade.