Ms. Sajitha Lakmali

Current Position:

• Lecturer in Mass Media, Department of Mass Media, Sri palee Campus, University of Colombo, Sri Lanka.
• Assistant Coordinator: Diploma in Radio and Television Journalism, University of Colombo, Sri Lanka
• Research Assistant: Research Project titled: Management of Post-Conflict Setting in Sri Lanka: An exploratory investigation of Communication Dimensions.
• Student Counselor- Sri Palee Campus, University Of Colombo, Sri Lanka.
• Deputy Secretary: FUTA- Sri Palee Campus, University Of Colombo, Sri Lanka.
• Exam Coordinator: Department of Mass Media, Sri palee Campus, University of Colombo, Sri Lanka.
• Consulter – Media Club, Sri Palee Campus, University Of Colombo, Sri Lanka.
• English Coordinator: IDAS Grant Project, University Of Colombo, Sri Lanka.

Academic Record:

• BA (special) in mass media -University of Colombo, Sri Palee campus, Sri Lanka.
• M Phill (Business communication) Reading in university of kelaniya, Sri Lanka.
• CTHE (Certificate of Teaching of Higher Education), University of Colombo, Sri Lanka.
• Diploma in Television Media, Sri Lanka Rupavahini Corporation.
• Diploma in Electronic Media“ Sadesa Media Research forum” , Colombo,Sri Lanka.
• Information Literacy course, Faculty of Graduate Studies, University Of Kelaniya,Sri Lanka.

Previous Professional Positions

• Translator and Editor, DMC, PathumThani, Thailand
• Senior researcher and resource person ,“Sadesa Media Reach Forum” Sri Lanka.
• Program producer and presenter, knowledge TV , Colombo.Sri Lanka.
• Program Presenter, Sri Lanka Rupavahini Corporation. Colombo.
• Freelance –on line journalist, lanka web media, Sri Lanka.
• Creative Director, Serendib entertainment (pvt) Ltd, Colombo, Sri Lanka.
• Creative writer, Sarva Integrated, Colombo, Sri Lanka.

Awards

• Best speaker and Best debater in all islands – 2010.
• Best Television Commercial of the year 2013- Copy writer.
• School Felicitation Award – 2013

Publications in Conference Proceedings

• Lakmali, Sajitha. (2016). scientific committee member (New Media) : III. International Sociology and Critical Perspective Conference , DAKAM (Eastern Mediterranean Academic Research Center) , Istanbul, Turkey
• Lakmali, Sajitha. (2016). Challenges and Obstacles of Public Service Broadcasting: A Critical Analysis in the Context in Sri Lanka: International Conference on Social Science, Literature and Education.Bangkok ,Thailand
• Lakmali, Sajitha. (2016). What media can do for the reconciliation in post war Sri Lanka : 9^th Annual Research Conference. Royal Asiatic Society, Sri Lanka.
• Lakmali, Sajitha. (2015). Critical analysis of Business intervention and economic interference to Sri Lankan new media industry: 2^nd International conference on Multidisciplinary Approaches. University of Sri Jayawardhanaura , Sri Lanka.
• Proceeding Annual Research Symposium 2014, University of Colombo, 20^th -21^st November, 2014, An overview of Mobile for Development Intelligence (MDI) In Sri Lanka.
• 2^nd International Conference on Innovations in Engineering and Technology (ICCET’2014) Sept.19-20, 2014, Penang,Malaysia. Critical analysis on influences wielded by the New Media on Business Affairs in Sri Lanka: A study with Special reference to the Mobile Phone Usage.
• Lakmali,Sajitha.(2013). Study on effectiveness of facebook as a medium of marketing & Advertising (196p).University of Colombo: Annual Research Symposium. ISBN -978-955-0460-48-9.
• Lakmali, Sajitha. (2013). A research study on whether facebook would be an effective medium of marketing and sales advertising to the target revivers: Global Information and Management Symposium. Taipei, Taiwan.ISBN-978-986-88450-2-2
• Under graduate Presentation, Responsibility of Media. Symposium on Media and Diversity, (2010). Sri Lanka, Sri Palee Campus, University of Colombo.

Book Publications

• Lakmali ,Sajitha. (2012). Media Criticism. Agahas Publisher.ISBN – 978-968-0230-04-4.
• Lakmali, Sajitha. (2010).Future of Radio in a digital age. Majestic print Shop. ISBN- 978-955-53024-0-1.

Book Chapters

• “Build an active, manner and ethical, spectator in a commercial Media” (2014.Volume 01, 2nd issue). Media Today: Creative Media Cooperation .ISSN 2279-3402.
• “New trends of advertising” (2014.Volume 01, 3rd issue). Media Today: Creative Media Cooperation .ISSN 2279-3402.
• “Introduction to Media Criticism” (2013.Volume 1). Communication and Media Education: Singha Creation & Publication .ISSN 2279-3267.
• “Facebook for Business” (2014). Desathiya News Magazine, pp. 36-37. Government Press Institute: Colombo.

Book Editing

• Lakmali, Sajitha. (2013).The Role of the Media in the Contemporary Socio, Economic and Political Process of Society. Colombo: Sripalee Campus publication

Creative Works

• Video Documentary, “Angam pora Traditional Art”, 2010
• Video Documentaries, Ancient temples and beauty of environmental since 2009
• Video Documentary , “University of Colombo”, 2012
• Short film maker
• Television Script Writer
• Creative Writer (song lyrics & advertising).

Consultation

• Consulter – Moksha Art of Dance Forum, Indian cultural center and Sri Lanka
• Consulter – Media Club, Sri Palee Campus, University Of Colombo, Sri Lanka.
• Senior researcher and resource person – “Sadesa Media Reach Forum” Sri Lanka.

Research Interests

• New Trends of Technology
• Public Service Broadcasting
• Critical Social Theory
• New Media Practices
• Advertising and Business communication

Contact Details:

Phone : +9471 2628 629
Email : Lakmalisajitha@gmail.com/Sajithalakmali@yahoo.com
Facebook: Sajitha Lakmali
Skype: Sachee12
Blog: Sajitha Lakmali (wordpress.com)
YouTube: Lakmali sajitha