The graduates of the study program will have expert knowledge with a sense of intellectual integrity, and life skills that empower them for employment and citizenship and lay the foundations for self-directed continuous learning and personal development.

The graduates will be educated in the practical and theoretical aspects of Mass Media and be academically excellent with a strong background in social, economic, and political contexts and structures shaped by media institutions, texts, and audiences with strong personal and professional ethics. Such graduates will be equipped with the following attributes;

  1. Act Deontologically

    • Gain knowledge in a wider context through independent and collaborative academic engagement.
    • Arrive at responsible decisions with self-confidence.

  1. Create convergent professionalism

    • Develop a professional with contemporary media skills with technological advancement for the convergent media landscape.

  1. Think holistically and critically

    • Examine, synthesize, and evaluate the interdisciplinary, multidisciplinary, and trans-disciplinary contemporary knowledge critically across the discipline.

  1. Contribute intellectually

    • Engage constructively with their local and international communities, thereby contributing to their development.
    • Engage in the lifelong learning process for societal progress.

  1. Establish research and innovation

    • Obtain skills in academic writing including research and argumentation and apply their academic writing skills to media problems and issues.