Syllabus for PG Diploma in Mass Media

Name of  Course

 Introduction, Normative  Theories of Mass Communication, Theories of Media, Culture and Society, Understanding Culture and Communication, Critical and Cultural theories of Communication, Creative   Communication

03

Introduction to concept of Political Communication, A Brief History of Political Communication, Human – Democratic Concept of Political Communication, Marxist Concept  of Political Communication, The main   Approaches to the effects of Political Communication, and the Political Communication and the Political Process, The Political Media, The Media as Political Actors, Party Political Communication, Non-Party   Political Communication, International Political Communication, The “Cold War” as a global  form of Political Communication, Information  Management  and Manipulation.

03

 Principles of Media Management, Managing Personnel   Managing Media Personnel, Managing Programming, News Room Management, Managing Marketing  and  Sales,  Understanding Markets and Audiences, The Internet and  Electronic Media Management, Financial  Management, Ethics of Management, Regulatory Influences and  Electronic Media Management, Managing Relationships and   influences.

03

 Marketing Management, The External Environment, Analysis of market and  Consumer Behavior, Market Segmentation and  Positioning,

Product  Strategy, Brand  Management, Direct Marketing, Marketing on the Internet, Marketing Communication, Creative   Strategy, Media Planning, Broadcast  Media, Print Media  ,Support Media, Sales Promotion, International Advertising and Promotion.

03

 Research in Communication, Communication Research  problems and  Hypothesis, Conceptualizations in Communication Research, Composing the  Communication Argument, Design  of Research, Quantitative  Research Methods, Qualitative  Research Methods, Measurement in Communication Research, Design of Descriptive Empirical  Research in Communication, Sampling, Statistical Analysis of Data, Descriptive statistics,  Writing Research Reports.

03

 Theories of    information society, Media and  global order, Globalization: Histories and Technologies, Global  news  flow and   crisis  in international news, Global Journalism, Cultural autonomy in Global Communication Issues of Contemporary Media in Asia, Africa and Europe, Global Media Ethics.

03

Perspective of Media Sociology, Social Thought and Concept Theories Background of Publications, Classical Theories of Media and Society, Low of Communication and Interaction, New Media Technology and its Globalization/ Transnationaliztion.

03

Introduction to Media Criticism, Functions of Media Criticism, Social role of Media Criticism, Media Criticism and Manipulation of Mass Audience for Commercial purpose, Information of Audience.

03

06

30